Awarness programme on GI

Programme was organized on the 30th July 2016 to make the farmers aware about Geographical Indication of “Malihabadi Dusseheri” to generate entrepreneurship amongst the farming community through constituting a registered society. About 25 mango growers/ farmers from Kasmandi Kalam, Mohammadnagar Talukedari, Sarsanda, Goparamau, Unnao and other parts of Lucknow participated. Dr. S Rajan, Director, ICAR-CISH motivated the farmers to develop and register a trademark of the registered society. Ms. Poonam Jayant Singh, IPR Expert from ICAR-NBFGR, Lucknow elaborated about GI and its uses in different country and exhorted the participants to make use of GI in mango season for promotion of eco/agri-horti tourism. Dr. Neelima Garg, Head, Post Harvest Management, ICAR-CISH, Lucknow highlighted the benefit accrual pertaining to minimizing the post harvest losses coupled with the availability of umpteen number of GI mango products.